Press Releases
Click, Cut, Create. Wow!
November 07, 2005
The transformation of creative cutting
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> For Scrapbooking.com Magazine, September 2005
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> Its as the certain as the sun rising in the East and setting in the West. That point in an industrys evolution when a new technology arrives and changes the way things are done. Can anyone remember multiplication tables? Probably not, because you've always used a calculator. What about a telephone with one of those coiled tangled up cords that kept you tethered to the kitchen? Today, phones can fit completely in the palm of your hand AND take pictures! Well, Xyron is bringing that technology transformation to the scrapbooking & paper crafting market (again) with the introduction of a collection of new digital cutting tools; the portable Xyron® Personal Cutting System and the PC-connected Xyron® Wishblade® Personal Media Cutter.
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> Xyrons digital cutting tools offer paper crafters the unprecedented ability to make each project as individual and unique as her personal style. At the same time, they allow projects to be completed more quickly and work areas to stay organized and clutter free.
>
> For Scrapbooking.com Magazine, September 2005
>
> Its as the certain as the sun rising in the East and setting in the West. That point in an industrys evolution when a new technology arrives and changes the way things are done. Can anyone remember multiplication tables? Probably not, because you've always used a calculator. What about a telephone with one of those coiled tangled up cords that kept you tethered to the kitchen? Today, phones can fit completely in the palm of your hand AND take pictures! Well, Xyron is bringing that technology transformation to the scrapbooking & paper crafting market (again) with the introduction of a collection of new digital cutting tools; the portable Xyron® Personal Cutting System and the PC-connected Xyron® Wishblade® Personal Media Cutter.
>
> Xyrons digital cutting tools offer paper crafters the unprecedented ability to make each project as individual and unique as her personal style. At the same time, they allow projects to be completed more quickly and work areas to stay organized and clutter free.
Unparalleled Creativity
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> First and foremost in every paper crafters mind is the desire to be creative. The tools she uses should enhance her creativity, not limit it. With Xyrons digital cutting tools creative consumers have the ability to adjust dimensions and skew the styles of hundreds of design options with not much more than the click of a mouse or the touch of a button. As with all Xyron products, the companys new collection of cutting tools simplifies once complicated, cumbersome processes making them accessible and affordable for creative consumers of all skill levels. Because the alphabet, shape and embellishment designs for both Xyron cutting platforms are stored digitally, there are literally thousands of cutting options to choose from!
>
> First and foremost in every paper crafters mind is the desire to be creative. The tools she uses should enhance her creativity, not limit it. With Xyrons digital cutting tools creative consumers have the ability to adjust dimensions and skew the styles of hundreds of design options with not much more than the click of a mouse or the touch of a button. As with all Xyron products, the companys new collection of cutting tools simplifies once complicated, cumbersome processes making them accessible and affordable for creative consumers of all skill levels. Because the alphabet, shape and embellishment designs for both Xyron cutting platforms are stored digitally, there are literally thousands of cutting options to choose from!
Increased Productivity
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> Another advantage to digital cutting systems over traditional systems is the ability to do more in less time. For example, you might think twice about creating 20 customized, 3-dimensional pop-up invitations for your childs birthday with scissors or a razor knife. With a digital cutting system, on the other hand, once you create the project all you do is point and press or click and the cutting machine will do the work for you.
>
> Another advantage to digital cutting systems over traditional systems is the ability to do more in less time. For example, you might think twice about creating 20 customized, 3-dimensional pop-up invitations for your childs birthday with scissors or a razor knife. With a digital cutting system, on the other hand, once you create the project all you do is point and press or click and the cutting machine will do the work for you.
Unbeatable Value
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> Increased creative options and enhanced productivity aside, it is likely the biggest impact Xyron digital cutting tools will have on the paper craft market is the superior value option they offer consumers.
>
> Over time, a personal collection of traditional die-based systems, specialty scissors and punches can add up to a small fortune for just a few alphabet, shape and embellishment options. And lets not forget the space that is needed to store all the various pieces of traditional systems. The Xyron® Wishblade® Personal Media Cutter and the Xyron® Personal Cutting System can store hundreds of shapes, embellishments and alphabets on a collection of very small memory devices. This digital technology makes these tools much less expensive to own and to use and much less cumbersome to store and transport.
>
> So, if you think digital cutting tools are just a new way to make die cut shapes, think again. These new tools will allow you to customize the size and look of alphabets, borders, titles and shapes with just the touch of a finger. Your individual creativity will reach new heights with digital cutting tools from Xyron; making your creative life simpler, more productive and fun.
>
> Increased creative options and enhanced productivity aside, it is likely the biggest impact Xyron digital cutting tools will have on the paper craft market is the superior value option they offer consumers.
>
> Over time, a personal collection of traditional die-based systems, specialty scissors and punches can add up to a small fortune for just a few alphabet, shape and embellishment options. And lets not forget the space that is needed to store all the various pieces of traditional systems. The Xyron® Wishblade® Personal Media Cutter and the Xyron® Personal Cutting System can store hundreds of shapes, embellishments and alphabets on a collection of very small memory devices. This digital technology makes these tools much less expensive to own and to use and much less cumbersome to store and transport.
>
> So, if you think digital cutting tools are just a new way to make die cut shapes, think again. These new tools will allow you to customize the size and look of alphabets, borders, titles and shapes with just the touch of a finger. Your individual creativity will reach new heights with digital cutting tools from Xyron; making your creative life simpler, more productive and fun.
